Yeti Cycles in Auburn, California

Yeti Cycles Let You Own the Mountains

John Parker, a welder and movie-set designer in Hollywood, launched Yeti Cycles in 1985. This was unofficially the dawn of mountain biking, and Parker was one of the few people who really saw where the sport was going. He started building bikes in California, but after the first mountain bike World Championships in Durango, Colorado in 1990, Parker and Yeti packed it all up and moved thither. Schwinn bought Yeti in '95, and sold it to Volant in '99. Yeti employees Steve Hoogendoorn and Chris Conroy bought the company from Volant in '01, and the company is no located in Golden, Colorado.

Yeti Bike Technology

Yeti is justly famous for its innovative suspension systems. The ZeroLoss Technology or linear guide technology suspension system features gliding pivots that direct the wheel path along the direction of the impact. This transfers the shock directly into the shock, instead of flexing the frame. The Yeti Switch Technology suspension is essentially a dual-link that switches direction as the bike moves through its travel. Switch Infinity is an improved version that features a translating pivot that gives the bike a better rearward axle path.

Who Rides Yeti Bicycles?

The Yeti racing team includes Chris Heath, Mike West, Cody Kelly, and Richie Rude. Sponsored Yeti riders include Shawn Neer, Joey Schusler, Nate Hills, Kim Russell, Ross Measures, Justin Reiter, Dave Trumpore, Sarah Rawley, Sam Seward, Dylan Stucki, Dan Milner, Michael Larsen, Renan Ozturk, Liz Cunningham, Bryan Alders, and Jen Hudak.

What Are People Saying About Yeti Cycles?

For a bike that so clearly excels at climbing, the SB4.5c felt incredibly balanced, its longish toptube and sensibly slack 67.4-degree head angle instilling confidence on challenging descents. Describing the ideal buyer as ‘Shred Schralperson,’ one tester wrote, ‘It’s just so damn versatile, so damn fun.’ …Though the build we tested costs $6,900, the full-carbon frame comes with some impressive parts, including a SRAM X01 drivetrain, SRAM Guide RSC brakes, a RockShox Reverb dropper post and lightweight-but-stiff DT Swiss XM401 wheels. It’s a big investment, but one that will make life markedly easier for riders with brutal backyard climbs.
Bike Magazine
Hands down my favorite ride of the test. And there are some really fun bikes here. Starting up on Stucki Springs, I didn’t intend to hammer, but at one point I looked back and the group was several hundred yards behind me. The 5C is light and stiff and it has no issues climbing—the rear wheel stayed firmly planted, and I think this bike weighs in at 25 pounds or something ridiculous with the ENVE wheels we had. Coming back down on the long, straightline section, I got comfortable flying over the rises and hitting G-outs at speed. On skittery, loose terrain the bike settled into its travel and floated rather than slammed through. I think the most fun was the gully section with Mike and Ron. We dropped into the wash and started freight training with Mike leading the way. Conditions were fast and variable – you never knew if there was a sharp corner up ahead or some surfy sand sections or a quick rock hit or whatever – and the whole time, the SB5C just kept lapping it up and asking for more. I could take that bike almost anywhere.

Have you pedaled a Yeti yet?

Come on in and demo one! Yours is waiting for you at 835 Lincoln Way in Auburn CA, 95603. Click or call Victory Velo at 530.885.3986.