SHARING OUR
BICYCLING
PASSION
WITH YOU

"A great knowledgeable bike shop that puts the customer first is rare to come by in any city.
Visit Victory Velo in Old Town Auburn and experience what a bike shop is supposed to be!"

Lance Loveday, Road Bike Racer & CEO, Closed Loop

Andrew, Aron, Mike, Dan, Dawn, Dave

Not sure that bike you are eyeballing is exactly the right one for you? Then try one of ours!
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Check all the special deals we have on amazing slightly used road bikes now.
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There's a good reason why people come from as far as Chico to have us fit their bikes.
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PRODUCT UPDATES

WE NOW HAVE...

SANTA CRUZ BIKES!!!

WE NOW CARRY
YETI MOUNTAIN BIKES

CHECK OUT OUR NEW
 EBIKES

OUR STORY

Welcome to our bike shop. Dan and Dawn opened it’s doors in July of 2007. Dan grew up in Loomis and went to Del Oro High School. Dawn grew up in the San Francisco Bay area and moved to Auburn in 1991. Dan has been in the bicycle industry for 20 years, from working in bike shops to being an independent sales rep for such brands as Fox, Sidi, Easton and many more. Dawn has followed in his footsteps but for not nearly as long. Dawn has been in the bicycling industry for 15 years. She started at a bike shop, then worked for several years at CamelBak as a liaison for International Military Sales. Dawn then ventured out on the road as an Independent sales rep for brands as Pearl Izumi, CamelBak and Gu.

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OUR BRANDS

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100% COOL STUFF